Abstract:

The promotion of greenization, high quality, specialization and branding is the current development direction of the current agricultural industry. The rice industry in Tianjin is facing the problems of production costs increasing, low level of intensive processing and brand declining. It is necessary to carry out industrial transformation and upgrading, and integrate the key links in the rice industry chain （breeding, planting, storage, processing, value communication，market operations, etc.）. This article described the overall development, planting layout, dominant model and value model of the rice industry in Tianjin; analyzed the problems in the development of rice industry; summarized the successful experience of rice industry transformation and upgrading at home and abroad. It is concluded that the transformation and upgrading of rice industry in Tianjin should take the road of industrial integration and put forward corresponding countermeasures from the perspectives of industrial development direction，development layout and development vigor.

Key words: rice industry, transformation and upgrading, industrial chain, high quality, industrial integration

摘要：

绿色化、优质化、特色化、品牌化是当前农业产业的发展方向。天津市水稻产业面临着生产成本不断增加、精深加工水平不高、品牌不断衰落等问题，必须进行产业的转型升级，将水稻产业链中各关键环节（育种、种植、贮藏、加工、价值沟通、市场营运等）进行融合。本文阐述了天津市水稻产业的整体发展情况、种植布局、主导模式、价值模式；分析了水稻产业链上游、中游、下游发展中存在的问题；归纳了国内外水稻产业转型升级的成功经验，得出了天津市水稻产业绿色转型升级发展要走产业融合之路，并从产业发展方向、发展布局、发展活力等角度提出了相应对策建议。

关键词: 水稻产业, 转型升级, 产业链, 优质化, 产业融合